Outcomes-Based Pricing
Your pipeline, filled. Your leads, guaranteed.
AI agents fill your pipeline with interested leads while your reps book and close. Annual plans guarantee Marketing Qualified Leads (MQLs) per year.
14-day free trial · no credit card required.
All plans include AI campaign creation, prospecting, email, calling, and LinkedIn outreach.
Plans and pricing
Professional
Pair Selling™ AI service for active sales teams
- Create 5 campaigns/month
- Run 3 campaigns/month
- 3 user seats
- 300 Tools credits/month
- 250+ AvairAI contacts/campaign
- 500 contacts per campaign (Avair + own uploads)
- Download campaign bundle (PDF + CSV)
- Upload own contact lists
- AI campaign generation with Trigger Signals
- AI-agent email, phone & LinkedIn outreach
- Contact Verification & TCPA Compliance
- Email warmup & domain infrastructure included
- 3 email sending domains + 12 mailboxes
- 2 Inbound AI Agents (200 voice min/mo), 90-day inbound history
- Add-on: Playbook Automation $999/mo
- Email support
Billing
14-day free trial available, no credit card required
Start for freeBest for: Active sales professionals and small BDR/SDR teams.
Growth
Scale lead generation
- Everything in Professional, plus:
- Create 16 campaigns/month
- Run 10 campaigns/month
- 10 user seats
- 1,000 Tools credits/month
- 10 email sending domains + 40 mailboxes
- 3 Inbound AI Agents (300 voice min/mo), 180-day inbound history
- Add-on: Playbook Automation $999/mo
- Priority support
Billing
Best for: Sales teams scaling outbound across multiple verticals.
Concierge
We set up, manage and monitor
- Everything in Growth, plus:
- Run 12 campaigns/month
- 2,000 Tools credits/month
- Playbook Automation included
- Your Playbook set up by AvairAI from your guidance
- Campaigns created, reviewed and launched for you
- Email infrastructure set up and managed for you
- Every run monitored by AvairAI
- Priority support
Billing
Best for: Teams that want the platform run for them and reps free to take the conversations.
Not sure what's involved? Read our Getting Started guide . Most users launch their first campaign in 10 minutes.
What customers say
What surprised me about AvairAI was how it finds exactly the right accounts to target. For our data compliance software company, it gives us lists of businesses that have experienced the pain of data breaches and compliance issues. They are exactly the target accounts we want to talk with. This is phenomenal and such a time saver.
I'm skeptical of tools that claim to 'let AI run your sales.' AvairAI is different. It automates the prospecting, but leaves the real selling to my reps. And it does the compliance work such as verifying contacts and checking Do-Not-Call lists, before anything goes out. That's rare.
The guarantee
We put our money where our mouth is
AvairAI is pioneering outcomes-based pricing. Annual plans come with a real guarantee. We succeed when you succeed.
We believe in our product
Traditional SaaS charges every month whether you get value or not. On annual plans, we monitor the leads delivered and adjust campaign run limits and contacts to increase leads.
Aligned incentives
When we exceed your guarantee, you pay $100/lead added to next year's renewal. The incentive is simple: the more leads we deliver, the more we earn.
Pair Selling requires both sides
We run all AI outreach. You complete the manual calls and LinkedIn actions (those AI can't legally do). Completing ≥75% of your Manual Tasks is one of the five guarantee conditions.
We set up, manage and monitor
Concierge: the platform, operated by AvairAI
Every sales team has a list of markets it knows it should be working: the verticals, segments and territories that never get outreach because everyone is busy closing. Concierge exists for that list. AvairAI sets up, manages and monitors your outbound, with more run capacity, more credits and Playbook Automation included. You give the guidance; interested leads (MQLs) come to your reps with the evidence behind each one, and your reps book and close.
$2,500 a month, or $30,000 a year with 144 interested leads guaranteed. Everything in Growth, plus 12 campaigns run a month, 2,000 Tools credits and Playbook Automation included. AvairAI sets up your Playbook from your guidance, creates, reviews and launches the campaigns, manages the email infrastructure and monitors every run.
Who Concierge is for
- Teams with no outbound function, and no plans to build one. You want a steady flow of interested leads without hiring SDRs or learning a platform.
- Teams that are heads-down closing. Your reps are good at conversations and bad at finding time for prospecting. Concierge keeps campaigns running without touching their week.
- Teams that have been burned on deliverability. Degraded domains, spam folders, cold-email scar tissue. We provision and warm dedicated outreach domains and mailboxes for you, with Contact Verification on every campaign. Your corporate mailbox is never touched.
- Teams with more market than bandwidth. You know there are segments you should be working every month. Your Playbook covers them and Automation keeps them moving.
What you get
- Everything in Growth. 16 campaigns created a month, 10 seats, 10 sending domains with 40 mailboxes, 3 Inbound AI Agents and up to 10 Concierge plans per company.
- More capacity. 12 campaigns run a month, 2,000 Tools credits a month and Playbook Automation included.
- Your Playbook, set up by AvairAI. From your website and your guidance we build the ranked portfolio of campaigns for the year and size it to your goal.
- Campaigns created, reviewed and launched for you. AvairAI uses Playbook Automation to build each campaign on schedule, reviews it and launches it.
- Email infrastructure managed for you. Domains, mailboxes and warmup are set up and looked after by AvairAI, with a deliberately slow ramp.
- Monitoring. AvairAI watches every run and keeps the campaigns moving.
- Nothing is a black box. Your team keeps 10 seats and full visibility into every campaign, account, contact, message and reply in the dashboard.
- Your reps take the conversations. Interested leads (MQLs) come to your reps, who book and close, and complete the calls and LinkedIn touches that are never automated.
Need more? Enterprise plans available
Tailored capabilities for complex sales organizations.
- Custom contact allocations
- Enhanced security & compliance
- Custom integrations
- Dedicated success team
- Training & enablement
- Service Level Agreement (SLA)
Compare plans in detail
| Feature | Professional | Growth | Concierge |
|---|---|---|---|
| Campaign Limits | |||
| Create Campaigns/Month | 5 | 16 | 16 |
| Run Campaigns/Month | 3 | 10 | 12 |
| AvairAI Contacts/Campaign | 250 | 250 | 250 |
| Campaign Size (total contacts) | 500 | 500 | 500 |
| Total Outreach Contacts/Month | 1,500 | 5,000 | 6,000 |
| Run 1 More Campaign (creation included) | +$100/mo | +$100/mo | +$100/mo |
| Create 1 More Campaign | +$40/mo | +$40/mo | +$40/mo |
| Upload Own Contacts | Included | Included | Included |
| Download Campaign Bundle (PDF+CSV) | Included | Included | Included |
| Seats & Plans | |||
| Seats Included (create and run campaigns) | 3 | 10 | 10 |
| Extra Seat | $99/mo | $99/mo | $99/mo |
| Plans per Company | Up to 2 | Up to 10 | Up to 10 |
| Managed by AvairAI (Playbook setup, Automation, email infrastructure, monitoring) | Not included | Not included | Included |
| Tools Credits | |||
| Tools Credits/Month | 300 | 1,000 | 2,000 |
| Credit Packs (200 credits, never expire) | $20 | $20 | $20 |
| Annual Lead Guarantee | |||
| Leads/Year Guaranteed | 36 (annual plan) | 120 (annual plan) | 144 (annual plan) |
| Under-delivery Remedy | Up to 6 months free extension | Up to 6 months free extension | Up to 6 months free extension |
| Over-delivery Charge at Renewal | $100/lead | $100/lead | $100/lead |
| Core Features | |||
| AI Campaign Generation | Included | Included | Included |
| AI Pain-Signal Targeting | Included | Included | Included |
| AI-Agent Email Sending | Included | Included | Included |
| AI-Agent Calling | Included | Included | Included |
| LinkedIn Outreach | Included | Included | Included |
| Contact Verification | Included | Included | Included |
| TCPA Compliance | Included | Included | Included |
| Email Warmup (included free) | Included | Included | Included |
| Campaign Management & Dashboard | Included | Included | Included |
| Playbook Automation ($999/mo add-on) | Add-on | Add-on | Included |
| Email Infrastructure (Included) | |||
| Get New Domains for Outreach | 3 | 10 | 10 |
| Provisioned Mailboxes (4 per domain) | 12 | 40 | 40 |
| Daily Email Capacity | 600 | 2,000 | 2,000 |
| Mailboxes in own domains | 6 | 20 | 20 |
| Inbound AI Agents | |||
| Active Inbound Agents | 2 | 3 | 3 |
| Voice Minutes/Month | 200 | 300 | 300 |
| Knowledge Base Docs | 10 | 15 | 15 |
| Inbound Conversation History | 90 days | 180 days | 180 days |
| Support | |||
| Email Support | Included | Included | Included |
| Priority Support | Not included | Included | Included |
Seats, campaign limits, Tools credits, the lead guarantee and included domains and mailboxes multiply with each additional plan you add.
Tools pricing
Four tools, one credit pool
Every plan includes Tools credits each month. Need more? A credit pack is $20 for 200 credits and never expires while you stay subscribed. Each credit is $0.10 (10 cents).
| Tool | What it does | Credits | Price |
|---|---|---|---|
| Find Accounts | Give your website + ICP and get pain-matched accounts with trigger signals, plus titles to reach. Also works well to find local small businesses. | 5 credits per account with a live signal, 2 per baseline account | $0.50 per trigger account, $0.20 per baseline account |
| Find Contacts | Name a company and the titles you want. Get verified contacts back, searched live in real-time. Also good for local small business contacts. | 2 credits per contact returned, 0 for an account with no match | $0.20 per contact |
| Enrich Contacts | Give it a name and a company. Get the current employer, title, email, LinkedIn and phone, graded per row, with a Moved badge when someone changed jobs. | 1 credit per contact | $0.10 per contact |
| Phone TCPA Check | Give it a US number. Get line type, federal and state Do Not Call hits, TCPA-litigator match and known-complainer status. | 2 credits per number | $0.20 per number |
Dollar figures use the credit-pack rate of $0.10 per credit. Credits included in your plan make the effective cost lower. You see the reservation before every run, the final charge never exceeds it, and rows that were never processed are never charged. How Tools work
What's included in every plan
Every AvairAI plan includes these powerful features at no extra cost
Contact Verification
One-click verification checks email deliverability AND employment status. Green/Yellow/Red classification tells you exactly who to contact.
"They changed jobs? We show you where they went."
Learn more about contact verification →TCPA compliance
One-click TCPA compliance checks every phone number across mobile, landline, residential, and business lines, plus owner names and do-not-call lists.
Avoid $500-$1,500 per call violations
Learn more about TCPA phone checks →Email infra & warmup
Buy new outreach domains and mailboxes inside AvairAI, fully authenticated (SPF, DKIM, DMARC). Automatic warmup included free, so messages reach the inbox.
No third-party warmup tools needed.
Traditional ABM: $20K+ and 8 weeks. AvairAI: from $299 and 10 minutes.
From $20K and 8 weeks to from $299/month and 10 minutes. See why smart sales teams are making the switch
| Traditional Account-based Marketing (ABM) | AvairAI Pair Selling powered ABM | |
|---|---|---|
| Campaign Generation | 5-8 weeks • $15,000+
| 10 minutes • $0 setup cost
|
| Campaign Execution | $5,000+/month • Manual effort
| from $299/month • Automated 24/7
|
Bottom line impact
Cost comparison
Traditional ABM: $20,000+ setup + $5,000+/month ongoing
AvairAI Pair Selling: $0 setup + from $299/month
95%+ cost reduction
Time comparison
Traditional ABM: 5-8 weeks to launch first campaign
AvairAI Pair Selling: 10 minutes to launch first campaign
99% faster time-to-action
The Pair Selling advantage
- Enterprise-grade targeting strategies at startup-friendly prices
- Annual plans with guaranteed leads and outcomes-based pricing that's rare among sales tools
- Consistent AI execution, every touch, without the availability limits of manual work
- AI agents work 24/7 while your team focuses on closing deals
Frequently asked questions
Why does AvairAI offer a lead guarantee on annual plans?
Most software tools charge a subscription fee whether you get value or not. We think that's wrong. AvairAI's outcomes-based pricing aligns our success with yours: annual Professional plans guarantee 36 MQLs per year, Growth plans guarantee 120 and Concierge plans guarantee 144. If we fall short, we extend your subscription free of charge by months equivalent to the shortfall value (capped at 6 months). If we exceed, you pay $100/lead added to next year's renewal. The more leads we deliver, the more we earn, and the guarantee puts a floor under it.
What counts as a lead?
A lead (Marketing Qualified Lead, or MQL) is a prospect who expressed genuine interest: they replied to an AI-sent email asking for information or a meeting, engaged with your AI call agent and expressed interest, or interacted with your inbound website agent and asked for follow-up. Auto-replies, out-of-office, voicemails, and 'not interested' replies don't count. AvairAI flags each candidate lead with the response visible to you, and you confirm or dispute it. A flagged lead you don't confirm or dispute within 14 days counts as confirmed.
How does AvairAI ensure it meets its annual leads guarantee?
Lead generation performance varies significantly by industry, geography, and target market — selling to enterprise SaaS in the US is fundamentally different from selling to mid-market healthcare in EMEA. To make the annual guarantee real across all these contexts, we have a built-in process:
- 6-month checkpoint: AvairAI's customer success team reviews each annual customer's lead-delivery progress.
- Mid-year adjustment: If we're tracking below the guaranteed pace, we may, at our discretion, increase your monthly campaign run limit and contacts-per-campaign allowance for the remaining months — giving the AI engine more outreach surface area to close the gap.
- Why 12 months: Annual plans are structured as twelve-month commitments specifically so we have the runway to refine targeting and execution, observe results, and adjust before the year ends.
Do I need to do anything for the guarantee to apply?
The Pair Selling service is a partnership. AvairAI runs all the AI-powered outreach, but you need to do your part too. To qualify, all five conditions below must be met:
- Keep at least one active campaign running (no pauses over 30 days).
- Keep at least one connected, warmed-up sending mailbox active.
- Complete at least 75% of your Manual Tasks (phone calls to TCPA-restricted contacts and LinkedIn outreach actions).
- Run at least 75% of the campaign-run capacity available to you over the year — at baseline, that's 27 runs/yr for Professional Annual, 90 runs/yr for Growth Annual and 108 runs/yr for Concierge Annual.
- Stay in good standing under the Terms of Service (no material breach).
If we increase your monthly run limit mid-year to help meet the guarantee, the 75% threshold scales with the new total. Tasks or runs that expire without action count against your 75%. On Concierge, AvairAI keeps the campaigns running and uses the run capacity for you; your reps still complete the Manual Tasks, because calls and LinkedIn touches are never automated. The guarantee is a shared commitment.
What happens at the end of my annual term?
We compare leads delivered against your guarantee:
- Over-delivery: excess leads are added to your renewal invoice at $100/lead — real revenue opportunities we created beyond our commitment.
- Under-delivery: we extend your subscription at no charge by
ceil(shortfall × $100 / monthly price), capped at 6 months.
Worked example: A 10-lead Professional Annual shortfall = $1,000 in lead value ÷ $299/mo = 3.34 → rounds up to 4 free months of Professional Annual service.
The extension is automatic and does not depend on whether you renew. You keep your full plan tier and benefits during the extension months, and we may continue increasing your run limits to help close the gap.
What if I pause campaigns during the annual period?
Pauses longer than 30 consecutive days may be excluded from guarantee calculations. The guarantee requires AvairAI to actively run outreach throughout the year. If campaigns aren't running, leads can't be generated.
How long is the free trial?
14 days, no credit card required. Create up to 2 campaigns and see your AI-generated target accounts, contacts, messaging, and content. Launch a campaign with your own mailbox. Your trial also includes 50 Tools credits. If a campaign is running when your trial expires, it automatically extends until the campaign completes.
How does the monthly contact allocation work?
Each campaign includes up to 250 AI-sourced contacts from AvairAI's 105M+ database, plus any contacts you upload, up to 500 total per campaign. Total monthly contact reach scales with how many campaigns you can run:
- Professional (3 runs/mo): up to 1,500 contacts/month
- Growth (10 runs/mo): up to 5,000 contacts/month
- Concierge (12 runs/mo): up to 6,000 contacts/month
Can I bring my own contact list?
Yes! All paid plans allow you to upload your own contact lists up to the 500-contact campaign limit. If you need more contacts, the Find Contacts tool searches live and returns verified contacts on demand for 2 credits each, on credits included in every plan.
What happens if I need more campaigns than my plan allows?
Buy a campaign add-on on any paid plan. +$40 a month adds 1 campaign creation. +$100 a month adds 1 campaign created and run, since a run includes the creation it needs. Add-ons stack, up to 20 of each. If you need a lot more capacity, add another copy of your plan instead: each copy brings its seats, campaigns and Tools credits again.
How do user seats work?
A seat is a person who can create and run campaigns. Professional includes 3 seats, Growth 10 and Concierge 10. Extra seats are $99 a month each on any plan. A seat adds a person and nothing else: your company's monthly campaign capacity and Tools credits are one shared pool, so adding people does not add campaigns. Admins and Managers who do not run campaigns do not need a seat.
Can I have more than one plan?
Yes. A company can run up to 2 Professional plans, up to 10 Growth plans or up to 10 Concierge plans. Each copy brings its seats, monthly campaigns, Tools credits, sending domains and mailboxes again, and on annual plans the lead guarantee multiplies too. Two Professional plans, for example, give you 6 seats, 10 campaigns created and 6 run a month, 600 credits and 6 domains with 24 mailboxes. Need more than two Professional plans? Move to Growth.
What are Tools credits?
Tools are four standalone data utilities you can run without creating a campaign: Find Accounts, Find Contacts, Enrich Contacts and Phone TCPA Check. They draw on one monthly credit pool shared by your whole company: 300 credits on Professional, 1,000 on Growth and 2,000 on Concierge. Enriching a contact costs 1 credit and a phone check costs 2 credits per number. Find Contacts costs 2 credits per contact returned. Find Accounts costs 5 credits per account with a Trigger Signal and 2 per baseline account. Credit packs are $20 for 200 credits and never expire while you stay subscribed. Tools never use your campaign capacity, and the free trial includes 50 credits.
What is the Playbook Automation add-on?
Playbook planning is included in every plan: give it your website and it plans a ranked portfolio of campaigns for the year ahead, with a lead forecast shown as a range. Playbook Automation is a $999 a month add-on for Professional and Growth that creates those campaigns on schedule, either building them for your review (Build) or building and launching them (Build + Execute). It is included on Concierge, where AvairAI runs it for you.
Is there a long-term contract?
No. Monthly plans cancel anytime. Annual plans are billed upfront for 12 months.
Is there a money-back guarantee?
Yes. All paying customers get a 30-day money-back guarantee. If you're not satisfied within 30 days, contact us for a full refund. No questions asked.
Who is the Concierge plan for?
Concierge is for teams that want Growth-level outbound without running the platform themselves: companies with no SDR function, sales teams too busy closing to prospect, and businesses with markets they know they should be working but never reach. AvairAI sets up your Playbook from your guidance, creates, reviews and launches the campaigns, manages the email infrastructure and monitors every run. Your reps take the conversations with interested leads, book and close.
What does my team have to do on the Concierge plan?
Give us your guidance at kickoff (your website, your priorities, any accounts to include or avoid), respond to interested leads within one business day, and complete the Manual Tasks the platform prepares for your reps: the calls and LinkedIn touches that are never automated. Campaign setup, launch, email infrastructure and monitoring are handled by AvairAI.
How is Concierge different from the Growth plan?
Concierge has everything in Growth, plus 12 campaigns run a month instead of 10, 2,000 Tools credits instead of 1,000, and Playbook Automation included instead of a $999 a month add-on. The bigger difference is who operates it: on Growth your team runs the platform; on Concierge AvairAI sets up the Playbook, uses Automation to create, review and launch the campaigns, sets up and manages the email infrastructure, and monitors every run. Your team keeps 10 seats and full visibility into every campaign, contact and reply.
Does Concierge include the annual lead guarantee?
Yes. Annual Concierge is $30,000 a year with 144 interested leads (MQLs) guaranteed, on the same terms as the other annual plans: if we fall short, we extend your subscription free of charge, capped at 6 months; if we exceed, $100 per lead is added to next year's renewal. The eligibility conditions are the same three as Professional and Growth. AvairAI keeps the campaigns running and uses the run capacity for you; your reps complete 75% of the Manual Tasks.
How quickly does Concierge get started?
Getting started takes one kickoff call and your website. AvairAI builds your Playbook from your guidance and your first campaigns are typically live within the kickoff week. Outbound needs runway: first interested leads typically arrive about two weeks after launch, and campaigns compound from there. Concierge is billed monthly at $2,500 or annually at $30,000 with the lead guarantee; there is no separate pilot.
Can I change plans later?
Yes. The rules vary by direction:
- Upgrades (e.g., Pro → Growth, or Monthly → Annual): take effect immediately. Your new plan starts today, you're charged the full new plan price, and unused credits from your current plan won't carry over (we'll ask you to use them before confirming).
- Downgrades (e.g., Growth → Pro): take effect at the end of your current billing cycle.
- Annual → Monthly billing: not available in-app — annual is a 12-month commitment. Email support@avair.ai if you need to make this change.
- Monthly → Annual: switch any time to unlock the lead guarantee.
Start filling your pipeline today
Never sell alone.
- 14-day free trial. No credit card required
- Full access to AI generation, targeting, and contacts
- Launch your first campaign in 10 minutes
- Annual plans include a lead guarantee
No risk to start: a 14-day free trial, no credit card, and a 30-day money-back guarantee on every paid plan.
Still deciding? See it on your own website first — no signup.
Our 30-day money-back guarantee
We're confident you'll love AvairAI. If you're not completely satisfied within your first 30 days as a paying customer, we'll refund your subscription. No questions asked.
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