Traditional account-based marketing campaigns take 5-8 weeks to launch and cost $20,000 or more. Most sales teams never get there. They're stuck in an endless cycle of manual prospecting, spending hours on research, email drafts and follow-up tracking instead of actually selling.
What if you could launch a complete AI-powered prospecting campaign in the time it takes to finish your morning coffee?
With Pair Selling, you can. This guide walks you through launching your first campaign in under 10 minutes, with just two inputs. No technical expertise required. No marketing agency needed. Just your website URL and one customer success story.
Key Takeaways
- Launch a complete campaign in 10 minutes: Provide your website URL and one customer success story. AI generates messaging, email templates, call scripts and contact lists automatically.
- AI handles prospecting, you handle closing: The Pair Selling methodology executes a 12-touch sequence over 3 weeks while you focus on qualified conversations and closing deals.
- No technical expertise required: Five simple steps guide you from zero to a live campaign. AI does the heavy lifting.
- Built-in compliance and verification: One-click Contact Verification and TCPA phone classification protect your outreach before you launch.
What Is a Pair Selling Campaign?
Pair Selling is the methodology where AI agents work alongside salespeople as partners, not replacements. Think of it like pair programming in software development. One partner handles the repetitive, time-consuming work while the other focuses on strategy and complex problem-solving.
In a Pair Selling campaign:
AI handles:
- Researching and identifying target accounts
- Generating personalized email templates
- Creating AI Call Agent scripts
- Executing the 12-touch outreach sequence
- Following up consistently over 3 weeks
You handle:
- Building genuine relationships with interested prospects
- Understanding complex buyer needs
- Navigating objections with empathy
- Closing deals
This division of labor isn't about automation replacing salespeople. It's about freeing you to do what humans do best: connect, understand and close. For a deeper dive into the methodology, read our complete guide to Pair Selling.
What You Need Before You Start
Here's the good news: you only need two things to launch your first Pair Selling campaign. Not a complex tech stack. Not weeks of preparation. Just two inputs.
Your Website URL
AvairAI's AI analyzes your website to understand your value proposition, positioning and differentiators. It extracts the messaging that makes your product unique and uses it to craft personalized outreach.
The AI reads your homepage, product pages and any case studies it can find. Within seconds, it understands what you sell, who you sell to and why customers choose you.
One Customer Success Story
This can be a formal case study, a customer testimonial or even a brief description of how you helped a client succeed. The AI uses this story to:
- Craft authentic, results-focused messaging
- Generate specific talking points for emails and calls
- Create social proof that resonates with similar prospects
Don't have a polished case study? A paragraph describing one customer's results works perfectly. "We helped Company X reduce their sales cycle by 40%" is enough to get started.
The 10-Minute Campaign Launch
Here's the step-by-step process to launch your first Pair Selling campaign.
Step 1: Create Your Campaign (6 Minutes)
Open AvairAI and click "Start New Campaign." You'll enter two things:
1. Your website URL
2. Your customer success story (paste it in or describe it briefly)
Click "Generate Campaign" and watch the AI work. Within 30 seconds, AvairAI analyzes your inputs and creates:
- A complete messaging framework
- Personalized email templates for each touch
- AI Call Agent scripts trained on your value proposition
- Target account suggestions based on your ideal customer profile
This is where traditional campaign setup takes weeks. With Pair Selling, it takes seconds.
Step 2: Review AI-Generated Content (4 Minutes)
Now review what the AI created. This is where you'll review campaign messaging, content and targeting.
Email Templates: Preview each of the email touches in your sequence. The AI has personalized the messaging based on your website and case study. Make tweaks if needed, or approve as-is.
AI Call Agent Scripts: Listen to a preview of your AI Call Agent. It speaks naturally, understands your product and handles common objections. You can customize the voice, name and talking points.
Target Companies and Personas: Review the AI-suggested companies that match your ideal customer profile. Check the buyer personas the AI has identified at each target account. Add or remove accounts as needed.
Most users approve the AI-generated content with minimal changes. The AI has analyzed thousands of successful B2B campaigns to craft messaging that converts.
Step 3: Verify Your Contacts (Optional)
This step is optional. If you're providing your own verified contact list, skip ahead to Step 4. If you're using AvairAI's contact database, you can verify contacts before outreach begins.
AvairAI's Contact Verification checks two critical things:
1. Email deliverability: Is this email address valid and active?
2. Employment status: Does this person still work at this company?
This two-layer verification reduces bounce rates from the industry average of 30% down to under 2%. Your sender reputation stays protected.
For phone outreach, TCPA Compliance Check classifies every number:
- Green (CAN_CALL_AI): Safe for AI calling
- Yellow (CAN_CALL_MANUAL): Requires human judgment
- Red (CANNOT_CALL): Do not contact
One click protects you from $500-$1,500 per-call TCPA violations. No compliance guesswork. Note that verification can take up to 15 minutes per 100 contacts, so plan accordingly if you're running large campaigns.
Step 4: Test Before Launch
Don't launch blind. AvairAI offers two test modes:
Quick Test: Receive one email and one AI call to your own phone. Experience exactly what your prospects will receive.
Full Test: Run the entire 12-touch sequence at 5-minute intervals. See every email and call compressed into an hour.
This is your chance to hear your AI Call Agent in action, verify your messaging sounds right and build confidence before going live.
Step 5: Launch and Let AI Work
Click "Launch Campaign."
That's it. Your AI agent begins executing the 12-touch sequence immediately. Personalized emails go out on schedule. AI calls happen during business hours in the prospect's timezone. Follow-ups happen automatically.
You're done setting up. Now focus on what you do best: closing the deals already in your pipeline.
What Happens After You Launch
Once your campaign is live, here's what runs automatically over the next 3 weeks:
Week 1: Initial outreach begins. Emails and AI calls introduce your solution and value proposition. The AI adapts messaging based on engagement signals.
Week 2: Follow-up sequence continues. Prospects who showed interest receive additional touches. The AI handles objections and answers questions.
Week 3: Final touches and meeting requests. Qualified prospects are prompted to book meetings. Hot leads appear in your dashboard.
Throughout the campaign:
- Leads appear in your AvairAI dashboard in real-time
- If you've connected your CRM (HubSpot, Salesforce or Pipedrive), leads sync automatically
- You receive notifications when prospects engage or request meetings
- The AI adjusts timing and messaging based on response patterns
Your only job? Show up for qualified conversations and close deals.
Why 10 Minutes Matters
The speed difference isn't just convenient. It fundamentally changes what's possible for sales teams.
Traditional ABM reality:
- 5-8 weeks to launch a single campaign
- $20,000+ in setup costs
- Requires specialized expertise
- Most teams never execute
Pair Selling reality:
- 10 minutes to launch
- $40/month
- No expertise required
- Anyone can execute
According to Gartner, B2B sales organizations using generative AI will reduce prospecting time by over 50%. But that statistic understates the transformation. With Pair Selling, you're not just reducing prospecting time. You're eliminating the setup barrier entirely.
According to Salesforce research, SDRs spend roughly 65% of their time on non-selling activities: researching contacts, writing emails, logging calls, updating CRMs. The problem isn't that salespeople aren't working hard enough. The problem is we've been wasting human talent on tasks that don't require human intelligence.
Pair Selling fixes this. AI handles the grunt work. You handle the relationships. AI becomes your partner, not your replacement.
Your First Campaign Starts Now
Let's recap what you've learned:
- 2 inputs: Website URL and one customer success story
- 5 steps: Create, review, verify, test, launch
- 10 minutes: From zero to a live, AI-powered campaign
Traditional sales campaigns require weeks of planning, thousands in budget and specialized expertise. Pair Selling requires a coffee break.
Your AI agent is ready to prospect 24/7. It will send personalized emails, make natural-sounding phone calls and book meetings while you focus on closing. The 12-touch sequence runs automatically over 3 weeks. Leads flow into your dashboard and CRM.
Ready to launch your first Pair Selling campaign? Start your free campaign today. No credit card required. No lengthy setup. Just 10 minutes between you and a pipeline that fills itself.
With Pair Selling, you never sell alone.
