Glossary
B2B sales and AI outbound, defined
Plain definitions of the terms behind modern AI-driven outbound, from AI Revenue Engine to interested leads. Each one is written to be quoted.
- AI Revenue Engine
- An AI Revenue Engine builds and runs B2B outbound end to end. From a website it finds accounts on buying signals, verifies contacts, writes and sends email, and queues calls and LinkedIn for reps, then surfaces interested leads. It is more than a contact database or a sequencer because it does the building and the running, not just one step.
- See how AvairAI works →
- Pair Selling
- Pair Selling is a go-to-market model where AI agents handle prospecting and outreach while human reps handle relationships and closing. The AI surfaces interested leads; people book and close. The name echoes pair programming, where a person and an AI work side by side.
- What is Pair Selling →
- Trigger Signal
- A Trigger Signal is a specific, public, verifiable event that means a company is more likely to buy right now: a hiring spike, a funding round, a leadership change, or a tech-stack shift. Unlike an anonymous intent score, it is a named event that outreach can reference directly.
- Trigger Signals feature →
- Interested lead (MQL)
- An interested lead, or Marketing Qualified Lead (MQL), is a prospect who replies or engages with genuine interest, for example by requesting a meeting or engaging with a call. AvairAI surfaces interested leads; a human rep books and closes them. An auto-reply, out-of-office, or disinterested reply does not count.
- Micro-campaign
- A micro-campaign is a tightly focused outbound campaign aimed at a small, well-defined audience, usually about 200 to 500 contacts, with highly relevant messaging. The idea is that precision beats volume: fewer, more relevant messages earn more replies and protect your sending reputation.
- Multi-channel campaigns →
- Contact Verification
- Contact Verification checks each contact on two layers right before a campaign sends: whether the email is deliverable, and whether the person still works at that company. AvairAI uses a green, yellow, red status and cut bounce rates from about 30% to under 2% in its own campaigns.
- Contact verification feature →
- Manual Tasks
- Manual Tasks are ready-to-run outreach steps queued for a human rep, such as a call or a LinkedIn touch, each with the contact, the number, and an AI-written script. Calls and LinkedIn stay rep-completed to keep them compliant and to protect your accounts.
- AI SDR
- An AI SDR (Sales Development Representative) is software that runs the prospecting and outreach a human SDR would otherwise do by hand. Fully autonomous AI SDRs aim to replace the rep; an AI Revenue Engine pairs AI prospecting with a human rep on the close.
- Best AI SDR tools →
- Email warmup
- Email warmup gradually builds a mailbox sender reputation, over roughly 30 days, so messages land in the inbox instead of spam. It is the single biggest deliverability lift in cold outreach. AvairAI includes warmup on every plan rather than charging per mailbox.
- Email warmup feature →
- Sender reputation
- Sender reputation is how mailbox providers like Gmail and Outlook score the trustworthiness of your sending domain and mailbox. It decides whether your email reaches the inbox or spam. Warmup builds it; bounced contacts erode it, which is why verification matters.
- Account-based marketing (ABM)
- Account-based marketing (ABM) targets a defined set of high-value accounts with personalized outreach, rather than casting a wide net. AvairAI applies ABM at scale through focused micro-campaigns built around your ideal customer profile and live buying signals.
- What is ABM →
- Sales cadence
- A sales cadence is a structured series of outreach touches across channels, spaced over days or weeks so no prospect is forgotten. AvairAI ships a pre-built version it calls a campaign: a 12-touch program over three weeks, with six emails, four calls, and two LinkedIn touches.
- Multi-channel campaigns →