Sales & Marketing Resources
Guides and insights to accelerate your growth
User Guides
Essential knowledge to master sales, lead generation, and AvairAI
Master the fundamentals of effective selling
How to Sell?
Everything you need to know about B2B selling, from core principles to advanced psychology.
11 min readIdeal, Effective Sales Process
Master the art of multi-touch sales outreach with proven cadence strategies
9 min readHow to scale your sales?
Scaling Sales: The Mathematical Guide to Revenue Growth with Calculator
10 min readComplete Guide to Ethical Prospecting
Ethical prospecting prioritizes value over volume
20 min readBuild effective ABM strategies that convert
What is Account-based Marketing (ABM) and why it works?
Fundamentals of ABM and why it's essential for modern B2B sales
8 min readImplementing Highly Effective B2B Lead Generation
Effective Lead Generation with Account-based Marketing (ABM)
10 min readProspecting Best Practices
Strategic framework, tactical approaches, and best practices needed to master B2B prospecting
8 min readABM Guide: Account-Based Marketing Strategy for B2B Sales
Learn complete ABM framework with AI-powered Pair Selling methodology.
18 min readMaster the AvairAI platform and pair selling
How to use AvairAI?
Step-by-step guide to launching your first AI-powered campaign
10 min readThe Ultimate Guide to Pair Selling
Pair Selling combines AI efficiency with human sales expertise
21 min readWhat is Pair Selling?
Learn how AI agents and human sellers work together for maximum impact
7 min readPair Selling Best Practices
Master the art of human + AI collaboration for sales success
9 min readLatest from Our Blog
Industry insights, tips, and success stories

Personalized Prospecting at Scale: A Practical Framework
Personalized outreach achieves 29% higher open rates and 41% higher click-through
Jan 23, 2026

ABM for SaaS Startups: Enterprise Strategy on a Startup Budget
97% of marketers report higher ROI with ABM
Jan 23, 2026

How to Manage Your Internal Do-Not-Call List
10-day compliance window is now law
Jan 22, 2026
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