AvairAI vs Apollo
Apollo is a database and self-serve sequencer a rep drives. AvairAI builds and runs your outbound from just your website.
- Just your website to start
- About 10 minutes to a launchable campaign
- 14-day trial, no credit card
The short answer
AvairAI
- Pain-Signal Targeting finds the companies showing public evidence of the pain you solve
- Two-layer contact verification, every email written and sent, calls and LinkedIn as ready-to-run tasks for your reps
- Playbook plans the year ahead from the same website, sized to a revenue goal
- Flat $99 / $299 / $999 a month, a 14-day no-card trial and interested leads guaranteed on annual plans
Apollo.io
- A cheap, broad list and the tools to work it
- Your rep filters the targeting, writes the copy and operates the sequencer
- Free tier and a low entry price
AvairAI vs Apollo.io, side by side
Competitor pricing and ratings verified 2026-09-06. AvairAI is new to G2 and Capterra, so its review rating shows as “— (new).”
| What you compare | AvairAI | Apollo.io |
|---|---|---|
| Builds and runs your outbound | Yes — AI agents build the campaign and run it end to end, and Playbook plans the year ahead as a ranked portfolio of campaigns | No — a rep builds the targeting, writes the copy, and runs the sequencer |
| What you provide to start | Just your website URL | Filters, lists, and sequences you build |
| Setup and time to launch | Self-serve — about 10 minutes from your website URL to a complete, launchable campaign, with no onboarding queue | Self-serve signup, but a rep still builds the targeting, writes the copy, and sets up the sequence before launch |
| Channels | Email sent automatically, plus rep-completed calls and LinkedIn as ready-to-run tasks | Email and dialer you operate (the high-volume parallel and power dialer is a paid add-on); LinkedIn via tasks |
| Execution engine | Enforces send limits, drops bounced contacts, caps LinkedIn to your plan, and reads reply sentiment to pause touches. A Unified Inbox classifies each reply by intent, sends an acknowledgment and routes it to your rep; it never books | You manage sending and follow-up cadence |
| Targeting | Pain-Signal Targeting — finds the accounts showing public evidence of the pain you solve (Trigger Signals: a new hire, funding round, or expansion) | Filters and signals you apply to the database |
| Contact verification | Built in — checks email and current employer; bounce ~30% down to under 2% | Email checks plus job-change alerts on contacts you track; no pre-send employer re-check inside the campaign |
| Email warmup and mailboxes | Included — provisioned, authenticated mailboxes with warmup | Bring your own mailboxes; no native warmup since Apollo dropped it in 2024, only a light Inbox Ramp Up plus third-party tools |
| Pricing | Flat $99 / $299 / $999 per month with 1 / 3 / 10 seats included | Free tier; paid from $49/user/mo billed annually ($59 month-to-month) |
| Free trial | 14 days, no credit card | Free-forever tier plus paid trials |
| Lead guarantee | Annual plans guarantee interested leads — 36 (Professional) or 120 (Growth) | None |
| Built-in contact database | Yes — verified contacts sourced into each campaign from a 105M+ pool, and searchable on demand with Tools | Yes — one of the largest self-serve databases |
| AI calling | Secondary and TCPA-limited — reps make cold calls with an AI-written script | Human dialer; reps place the calls. The high-volume parallel and power dialer is a paid add-on (~$149/mo, $119/mo annual) |
| Annual campaign planning | Yes: Playbook plans a ranked portfolio of narrow Industry x Size x Location campaigns for the year ahead from your website and an optional ICP document, works backward from a revenue goal to the interested leads and campaigns it needs (forecast as a range), sizes the plan to it and sets territories in plain language. Playbook Automation ($999/mo on Professional and Growth) builds each campaign on schedule, or builds and launches it after a review window | Campaign by campaign: a rep builds each list and sequence. A ranked annual portfolio or revenue-backward goal is not surfaced in public docs as of 2026-09 |
| On-demand trigger-signal account search | Yes: Find Accounts takes your website and ICP and returns accounts showing Trigger Signals, each with its source and date, plus the personas and titles to pursue. Up to 40 accounts per run; 5 credits per trigger account, 2 per baseline account and 0 when a run finds nothing | Yes: intent data, job-change alerts and buying-signal filters on the database, and the AI Assistant can research and build the list; you decide what a signal means for your offer |
| Standalone contact find and enrich | Yes: Find Contacts searches live for verified contacts at a company by title (2 credits per contact returned) and Enrich Contacts grades a named contact for current employer, title, email, LinkedIn and phone and flags anyone who has moved (1 credit per contact). Credits are included in every plan and Tools never use campaign capacity | Yes, the core product: search, export and enrichment (native plus waterfall) on per-user plans with credit allowances |
| Phone compliance check (TCPA) | Yes: Phone TCPA Check reports line type, federal and state DNC hits, TCPA-litigator match and known-complainer status for each US number (2 credits per unique valid number, CSV up to 200) and says when a check could not be completed. It reports checks, never a calling verdict | Yes, in part: an admin toggle tags Apollo-provided numbers found on supported national DNC registries (US federal list, UK TPS and others), and a team opt-out list blocks numbers in the dialer. Line-type, litigator and complainer checks are not surfaced in public docs as of 2026-09 |
| Team seats and roles | 1 / 3 / 10 campaign seats included on Starter / Professional / Growth, extra seat $99/mo on any plan. Admin, Manager and User roles; Admins and Managers who do not run campaigns are free. One shared campaign pool and one credit pool per company, and plan copies (up to 2 Professional or 10 Growth) multiply seats, campaigns and credits | Per user per month, with credits sized per seat; every added rep is another paid seat |
| Rating (G2) | — (new) | 4.7 (~9,700 reviews) |
| Rating (Capterra) | — (new) | 4.5 (398 reviews) |
| Where AvairAI wins |
| — |
| Where Apollo.io wins | — |
|
Which is right for you?
AvairAI
Choose AvairAI if you want the targeting, verification, and multi-channel execution done for you from just your website, rather than a cheap database and a sequencer to run by hand.
Apollo.io
Choose Apollo if you have a rep who wants the cheapest broad self-serve database, with a free tier and deep CRM integrations, and is happy to build and run the outreach by hand.
Contact verification: bounce ~30% to under 2%
AvairAI verifies every contact on two layers, valid email and current employer, right before a campaign sends. Against a cheap, broad list worked by hand, that is the difference between burning your domain reputation and reaching real people: bounce rates fell from about 30% to under 2% in our own campaigns.
When to choose Apollo.io instead
Apollo is the cheapest broad self-serve database, with a free-forever tier and deep CRM integrations, and it fits a rep happy to build and run the outreach. AvairAI is the better fit for a smaller team that wants the targeting, verification, and execution handled for it, with the work backed by an annual lead guarantee rather than a per-user database where every added rep is another subscription (AvairAI plans include 1, 3 or 10 seats, with more at a flat $99 a month).
Frequently asked questions
What is the difference between AvairAI and Apollo?
Apollo is a contact database with a sequencer that a rep builds the targeting for, writes, and runs. AvairAI is an AI sales prospecting platform that builds and runs the campaign for you from just your website — Pain-Signal Targeting that finds accounts showing the pain you solve, verified contacts, email sent automatically, and call and LinkedIn tasks queued for your reps.
Is AvairAI cheaper than Apollo?
They price differently. Apollo is per user per month (with a free tier); AvairAI is a flat $99, $299, or $999 a month with 1, 3 or 10 seats included, and that flat price already includes verified contacts, provisioned mailboxes with warmup, and the execution — things you would add or operate separately around Apollo.
Does Apollo build and run campaigns for you?
No. Apollo gives a rep the database and the sequencer; the rep builds the targeting, writes the copy, and runs the cadence. AvairAI is the part that does that work for you, then surfaces interested leads for your reps to book and close.
Does AvairAI verify contacts before sending?
Yes — every contact is checked for valid email and current employer right before launch, which cut bounce rates from about 30% to under 2% in our own campaigns. It is built into the campaign workflow, so there is no separate tool you have to run. Outside a campaign, Enrich Contacts checks any list on demand for 1 credit per contact.
Does AvairAI integrate with HubSpot?
Yes. AvairAI offers native CRM integrations with HubSpot, Salesforce, and Pipedrive — connect over OAuth, and engagement data syncs back so your reps see the full picture in the CRM. (Apollo also integrates with HubSpot; the difference is what runs the outreach in the first place.)
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